The Good Is Everywhere.

The Good Is Now is bigger than a brand—it’s a mantra. A way of interacting with life. Our tees and sweatshirts are designed to spark self-love, self-expression, and a little everyday joy. We believe that acknowledging the good, despite its imperfections, creates space for more connection. The good is now. The good is everywhere.

Shop our collections

Where nature meets the soul

Inspired by the beauty of nature and the untamed spirit of adventure, this collection is for those who feel most alive in the great outdoors. From hiking and pines to quiet moments under the stars, these designs celebrate the wild places that bring us back to ourselves.

Positive words for every day style

Wear your mantra. This collection is all about self-expression, positivity, and the little reminders that keep us grounded. Designed to spark connection, joy, and hope, these tees and sweatshirts let you carry uplifting words wherever you go.

Traveling with intention

For those who believe adventure is a way of life. Whether you're crossing oceans or discovering magic in your own backyard, these designs celebrate the thrill of travel, new experiences, and the stories we collect along the way.

A culture within itself

The collection was inspired by a book I wrote called THIS IS CAMP. “Camp” is a place Mainers spend their summers. A tradition, a culture really, that brings families and friends together by the lake. Many designs contain lines from the book.

From Maine, with love

Celebrate the heart of Maine with our Local Love collection—a tribute to rugged coastlines, salty air, and small-town charm. Each piece reflects the spirit of New England, blending comfort with nostalgic nods to lobster shacks, pine forests, and ocean breezes.

A reminder you can wear

The Good Is Now collection features our signature logo on our favorite tees and sweatshirts, designed to inspire mindfulness and positivity. These pieces are a reflection of finding the good in every moment.

When you order from us

From design to shipping, we do it all right here. After you check-out, your item is made-to-order, packaged and shipped directly from our small, Maine business. Every step of the process is handled with love and intention. Thank you for wearing our words.

Learn more